The job
Naming and brand identity for BOMA, a new electronic music label and platform from Brazil.
The challenge
BOMA (Born of Music Addiction) connects to its audience through an experience driven by music and our design had to reflect the authentic and unexpected way they make this happen, so that the brand could establish a true and desirable relationship with its public.
The outcome
With a custom typeface design that evokes music and excitement, the wordmark and identity is built of a layered system of graphic elements that can be applied in many different ways, creating a vivid and exciting communication.
